An All-American ’60s Summer
Showcasing America’s lasting love of fireworks and hamburgers (and demonstrating the great strides made in food advertising aesthetics), “Come and Get ‘Em” is one of the many vintage snipes in the vaults of the Academy Film Archive. Snipes, or brief promotional films screened ahead of (or in-between) features, provide unique snapshots of the movie-going experience of yesteryear. Not only tempting audiences with the wondrous delights of the refreshment stand, these culturally significant materials also informed viewers about the many issues of the day such as the miracle of movie theater air-conditioning, upcoming kiddie matinees, smoking in the lobby, and the hazards of drive-in speaker theft.
“Come and Get ‘Em” is courtesy of the Packard Humanities Institute Collection at the Academy Film Archive, the largest known acquisition of theatrical trailers on film. This historically notable collection contains over 60,000 promotional films and has transformed the Academy Film Archive into the world’s foremost repository of motion picture trailers.
Learn more about the Packard Humanities Institute Collection by clicking the following link http://www.oscars.org/film-archive/collections/packard-humanities-institute-collection
